BOTW is a new workforce development organization preparing to launch. We are seeking support reviewing and strengthening our website so it clearly reflects our brand, mission, programs, and audiences while providing a professional and user-friendly experience.

We need support reviewing the website user experience and brand review covering layout, navigation, branding consistency, calls to action, and a mobile and accessibility review.

By the end of this project, the consultant will deliver a brand aligned launch-ready BOTW website and recommendations for changes.

Deliverables should include:

Alignment with BOTW branding, including fonts, colors, imagery, and visual consistency

Mobile and basic accessibility review

Success would mean BOTW has a professional, easy-to-navigate, and launch-ready website that consistently represents the organization, clearly communicates with its different audiences, and uses appropriate branding.

Organization Mission

Bridge Over Troubled Water (BOTW) exists to empower opportunity youth aged 18-24 in Richmond, Virginia, by equipping them with the skills, support, and experience needed to secure meaningful, family-sustaining careers. Through comprehensive training, mentorship, strategic partnerships, and work-based learning opportunities, BOTW aims to break cycles of poverty and create pathways to economic stability and personal growth.