PR Strategy for NYC Museum Mile Event

We're seeking one or more volunteers who are passionate about our mission to help us secure press for our "Bring the Cool" Family Festival taking place on June 18, 2024, during the annual NYC Museum Mile Festival.

Specifically, you will work with the Cool Culture team to outline Cool Culture's unique role inviting children and parents with diverse backgrounds, and with low income to attend this quintessential NYC event; create a press release, and conduct outreach to press outlets. Our goals are to garner visibility for Cool Culture, and the important role of the arts and culture in a love of learning and wellbeing; and to bring attention to a Crowdfunding campaign which will support the endeavor.

You're a great fit for us if you have a PR background, connections to press outlets, and you can spend 6 hours over two weeks on this project - or are open to working with another volunteer to achieve these outcomes.



We have in hand a 25th Anniversary Communications Plan, 25th Anniversary branding (logos, social media templates, sponsorship deck, and a 3-pager), and preliminary messaging for this initiative. You also will have access to a creative and committed team dedicated to the success of this project, and to the health and wellbeing of NYC's marginalized families and communities.

For almost 25 years, we've served as New York's Best Kept Secret. But too often, the lack of visibility for small, BIPOC-led community organizations like ours, leads to severe underfunding. As we celebrate our 25th Anniversary we want to step out of the shadows, launching into the next phase of our vision, and call on the community to support our critical work. We are kicking off this monumental milestone with our "Bring the Cool" Family Festival taking place on June 18, 2024, during the annual NYC Museum Mile Festival.

To do so, we need the support of experienced Public Relations professional to bring visibility to our work!

We have in hand messaging for this initiative. You also will have access to a creative and committed team dedicated to the success of this project, and to the health and well-being of NYC's marginalized families and communities.