Social media marketing strategy

The Next Step team is seeking a Quick-Start Project-Based Rebranding Social Media Mentor to boost client engagement & develop a stronger fundraising base. We are requesting a basic social media strategic plan that includes an easy-to-understand SOP to put it into action. The SOP may require some webinar lessons with screen-sharing to reinforce the plan.

Deliverables: SOP for social media rebranding to include brief how-to videos with written instructions and/or advice

**All graphics will be created by Next Step team, but advising deliverable can include suggestions for best graphics to rebranding.
**Social media is defined as Instagram, website, & posts for personal LinkedIn only

See our website: https://www.nextsteprw.org/

We offer affordable professional development opportunities in East Africa. We know our market & our client, but we need some #professionaldevelopment for ourselves to get to our own next step.

It's Year 4 and we have good word-of-mouth advertising for clients in East Africa. We need a more compelling social media marketing strategy that incorporates Instagram & our existing website (Wix) to scale the client base while increasing visibility to donors and funders.

We are seeking hands-on assistance for a max of 3-6 months that includes tutorials & advising for the board and management team.

This is a remote position only.

Implementation - immediate! We are ready to align Instagram with the new social marketing strategy immediately to leverage the ASU Prep Microschool Entrepreneur Fellowship - we are a 2024 Fellow.

Plans in place - We hired a Strategic Advisor to work with the board of directors. We have a Mandela Fellow from ASU & Angola (Southwest Africa) to advise us. We designed Kora Neza, a scalable program for professional development & need to get it to the masses. Our starting point is Rwanda, East Africa.