Website design

Relevant Skills
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Wordpress Website Audit And Recommendations
Three kinds of viewers come to our site:
1) clients of the nonprofit who are going to all be literary writers or poets who also happen to have children. New ones come to us for answers and guidance, they want community. People who are just hearing about us need to know what we offer. We provide these three things to writers who are also parents: a) an annual Fellowship that is like a contest but with career support if you win b) literary salons that you can either watch live online and ask q&a to support your own writing or subscribe to on YouTube for constant reinforcement and support and c) for recurring donors of $20/month, we offer a newsletter and online accountability groups that they can join along with other perks.
2) New Donors - tend to find us by accident and know nothing about us. They need to find out who we are and what we do - fast!
3) Funders who come to the site want to see what we have done in the past. They want to see that their money has been put to good purpose. I think the website doesn't do a good job of showing what we have done and our success stories--mostly because we can't figure out where to put them and because it isn't easy to update the website on Go Daddy
In summary, we would like a written analysis of the strengths and weaknesses of our current website at penparentis.org - how to drive more conversions, what we can do to allow funders, donors and current clients to feel more special - and whether we should unify it with writerparentannex.com and how we might do that.
Pen Parentis Ltd.
Location
New York City, New York
Website
http://penparentis.orgMember Since
May 2022
Completed Taproot Plus Partnerships
2
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