Social Media Content Calendar, Design, and Messaging

We are a small but impactful nonprofit looking for a creative, mission-aligned professional to help us build a strategic social media content calendar and craft engaging visuals and copy that tells our story and connects with our audiences.

Project Goals:
-Develop a 12-month content calendar for platforms like Instagram, Facebook, and LinkedIn
-Write compelling, brand-aligned copy for each post (including captions, hashtags, and calls to action)
-Highlight key initiatives, impact stories, upcoming events, and donor engagement opportunities
-Strengthen our voice and messaging across platforms
-Improve audience engagement, visibility, and reach
-Incorporate science and professionalism while also engaging younger crowds

Timeline & Collaboration:
This project will take place over 4–6 weeks with a kickoff meeting, regular check-ins, and feedback loops. We’ll provide brand guidelines, past content, and a list of priority campaigns, themes, and target audiences.

We need a thoughtful, engaging social media presence to build awareness, attract donors and partners, and share the real impact of our work. Your creativity will help us reach the right people and expand our mission.

What We’ll Provide:
-Brand guide and tone of voice overview
-High-quality photos and media assets
-Sample posts and past campaigns
-Key dates, themes, and content goals
-Access to Canva and other relevant tools