We are transitioning golden eyes project from development toward initial program implementation. Although our mission, organizational model, and the foundations of our child-empowering initiatives are established, much of our work is still in development and we have not yet built a consistent social media presence or meaningful following.
We are requesting professional guidance on how to begin building an authentic audience and how to communicate our blend of child empowerment, art & design, regenerative thinking, and community-based initiatives while programs, partnerships, and our creative ecosystem continue to take shape.
We are looking for a volunteer with Social Media Marketing expertise to help us establish a foundational social media strategy and operating framework appropriate for gep’s current stage of development.
The volunteer will:
* Develop a social media strategy appropriate for our current developmental stage, including recommended content pillars, target audiences, platform priorities, posting cadence and formats, audience development and engagement approaches, and performance metrics.
* Develop a manageable content-development workflow and scheduling framework that our team and a future Social Media/Communications Intern can follow, including content planning and batching, responsibilities, review and approval.
* Provide guidance for communicating gep’s development authentically, including how to share programs, partnerships, creative work and organizational progress as they take shape without presenting developing work as already implemented.
* Develop an initial implementation roadmap with prioritized next steps, achievable early goals and metrics that can evolve as gep’s programs and organizational capacity grow.
* Create a simple playbook or onboarding resource that can be used to orient a future Social Media/Communications Intern and support consistent implementation of the strategy.
