Maximizing YouTube for Impact: Strategy Session for House of Hope

Are you an expert in YouTube? We can use your help! We have 181 impactful videos on our YouTube channel and we only have 83 subscribers, and we need new strategies to get more engagement. Can you lend your expertise to teach us how to draw in more viewers?

We would like to meet for two 60-minute sessions to get strategic guidance on how to better promote YouTube to grow our audience and deepen engagement around our mission.

House of Hope serves women and girls coming out of human trafficking in Nicaragua, Honduras, and Bolivia and we currently use YouTube to share powerful content such as personal testimonies, live event recordings, reflections from our team members, and more. However, our channel has not grown significantly, and we would like insight as to how to optimize our presence for greater impact.

We are looking for a volunteer like you with expertise in YouTube strategy and digital storytelling to review our current channel and content, and then meet with us virtually to offer actionable feedback and ideas. During the two 60-minute sessions, we’d love to: Review best practices for video titles, descriptions, thumbnails, and tags; Learn how to organize our channel and playlists for easier navigation and storytelling; Get tips on how to increase subscriber count and viewer interaction (likes, comments, shares); Discuss ideas for future content types or series that could help us build a loyal following; Understand how to use YouTube analytics to measure impact and guide decisions; Explore ways to cross-promote videos on our other social media channels.

We will provide access to our YouTube channel in advance, along with examples of our most representative videos and a brief overview of our mission and audience. Our goal is to leave the session with concrete next steps to improve our channel and a clearer direction for using YouTube as a tool for awareness and engagement.