Giving Campaign Marketing Plan

We need a volunteer to review our registrant demographic data and advise on a focused marketing plan to maximize financial support during the MidlandsGives online campaigns in December 2026 and Spring 2027. Guidance should cover audience segmentation and messaging, recommended channels and cadence (including social media), ways to structure and onboard two undergraduate assistants for content and outreach, and suggested success metrics. Details and the dataset will be provided during the session.

Organization Mission

Inspiring seniors to a positive self-image and enhanced quality of life through recreational fitness, socialization, and community.