The challenge we would like to address is the lack of clean, professional branding assets for our new mental health nonprofit, For M & K. We currently have base logo concepts generated through AI, but they are trapped inside rigid circular borders and contain clutter like background polka dots, extra flowers, and misaligned text. Because we are operating on a startup budget with no financial means, we lack the advanced design software and expertise to refine these graphics ourselves, which is currently preventing us from launching our community awareness t-shirts, official letterheads, and social media presence.

By the end of this project, the consultant will deliver two high-resolution, professional logo files in a clean, free-form layout (PNG and vector formats) for our nonprofit, For M & K. These files will have the rigid circular borders, background polka dots, extra flowers, and extra hearts completely removed from our base AI concepts. To ensure we can take this logo anywhere for apparel printing, the consultant will also provide a basic brand kit including a transparent background version, a black-and-white variation, and the exact universal color codes (HEX/Pantone) so we can maintain consistent branding across our future letterheads, local community t-shirts, and social media platforms.

Organization Mission

The mission of For M & K is to improve local mental health awareness, provide supportive community resources, and break the stigma surrounding mental health struggles in Fresno and the surrounding Central Valley. We aim to uplift individuals and families by ensuring they feel seen, heard, and supported on their wellness journeys.